Praying for Harvest: Hassaku Festival in Notsu, Usuki

Every year around this time, the Hassaku Festival brings vibrant energy to Usuki’s Notsu district. “Hassaku” refers to the first day of the eighth month in the old lunar calendar, traditionally a time to pray for a bountiful rice harvest.

At the heart of the celebration is the bon odori—a traditional Japanese folk dance performed to festive music. Local companies, community groups, and organizations join in, dancing in coordinated formations while wearing colorful and creative costumes. Their joyful movements and lively outfits captivate spectators and create a warm, communal atmosphere.

It’s a celebration where tradition and togetherness shine, honoring the harvest and the spirit of the season.

If you ever get the chance, come experience the Hassaku Festival in Notsu—and don’t just watch, join the circle and dance with us!