Usuki Paper Hina Doll Festival: A World of Edo-Era Elegance and Handcrafted Tradition

A Springtime Tradition Rooted in History

Every year from mid-February to early March, the charming castle town of Usuki in Oita Prefecture hosts the “Usuki Hina Meguri,” a beloved spring festival that brings the town’s Edo-period heritage to life. This seasonal event transforms the historic streets into a living gallery of hina dolls, celebrating both the arrival of spring and the cultural legacy of the region.

Paper Hina dolls displayed in Usuki, Oita during the Hina Festival

Paper Hina dolls displayed in Usuki, Oita during the Hina Festival

Paper Hina dolls displayed in Usuki, Oita during the Hina Festival

Paper Hina dolls displayed in Usuki, Oita during the Hina Festival

Paper Hina dolls displayed in Usuki, Oita during the Hina Festival

The Charm of Paper Hina Dolls

Usuki thrived as a castle town during the Edo period, where samurai elegance met the lively culture of townspeople. Among its traditions is the display of hina dolls—symbols of beauty, status, and wishes for girls’ healthy growth.

What sets Usuki’s festival apart is its use of paper hina dolls—an elegant and humble alternative to the ornate dolls seen elsewhere in Japan. These paper figures originated during the Tenpō Reforms of the Edo period, when frugality was encouraged. Crafted from washi and chiyogami, the dolls are simple yet full of character, embodying the spirit of creativity and resilience.

3,000 Dolls, One Community

Each year, around 3,000 paper hina dolls are handmade by local volunteers over the course of a year. These dolls are displayed throughout the town in venues such as the Usuki Tourism Communication Plaza, Sala de Usuki, the former Shinkōji Temple, and Kuge no Ōkura. Their presence blends seamlessly with the town’s traditional architecture, creating a poetic harmony between past and present.

More Than Just a Display

The Usuki Hina Meguri is more than a visual delight—it’s an immersive cultural experience. Visitors can try their hand at making paper hina dolls, join quizzes and stamp rallies, and dress in kimono for a stroll through the historic streets. Local shops and restaurants also join in the celebration, offering special menus that highlight regional cuisine, including the popular hina gozen.

A Celebration of Heritage and Hospitality

The paper hina dolls are not merely decorations—they are vessels of memory, artistry, and community spirit. Through this festival, Usuki shares its unique history and heartfelt hospitality with visitors from near and far. Whether you’re a history enthusiast, a cultural explorer, or simply in search of a beautiful springtime escape, the Usuki Hina Meguri offers a truly unforgettable experience.